Service
E-commerce Tracking Service
Free audit firstClean, documented setupEvery event testedOngoing support
I set up complete e-commerce tracking for your store, from product views to purchases, so GA4 and your ad platforms report real revenue.
Overview
What Is E-commerce Tracking?
E-commerce tracking records every step of the shopping journey: which products people view, what they add to cart, where they drop off in checkout and what they finally buy.
I implement a clean e-commerce dataLayer and send the same events to GA4, Google Ads, Meta and other platforms, with transaction IDs and values that match your store’s real orders.
Options
Store Platforms I Work With
Each platform handles tracking differently. I know where the common problems are and how to avoid them.
Shopify
Customer events, checkout extensibility and server-side options for Shopify and Shopify Plus.
WooCommerce
Reliable dataLayer events for WooCommerce stores and popular checkout plugins.
Magento
E-commerce tracking for Magento and Adobe Commerce stores.
Other Platforms
BigCommerce, Wix, Squarespace and other hosted stores.
Custom Stores
A dataLayer specification your developers can implement on a custom build.
Third-Party Checkouts
Tracking across external checkouts and payment gateways.
Why It Matters
Why Accurate E-commerce Tracking Is Essential
If purchases are missing, duplicated or recorded without value, every ROAS number you see is wrong. You may cut campaigns that are profitable or scale ones that are not.
Accurate e-commerce tracking shows your true revenue by channel, product and campaign, and gives ad platforms the purchase data they need to optimize for buyers.
What We Track
What Can We Track in Your Store?
The full shopping funnel, sent to every platform with the same data.
Product Lists
Category and collection views and product clicks.
Product Views
Every product page view with item details.
Add to Cart
Adds and removals from the cart.
Checkout Steps
Begin checkout, shipping and payment info.
Purchases and Revenue
Orders with transaction ID, value, tax and shipping.
Coupons
Which discount codes are used and how often.
Refunds
Refunded orders so revenue reports stay accurate.
New vs Returning
Compare first-time buyers with repeat customers.
Results
How E-commerce Tracking Improves Your Store Performance
With a complete funnel in GA4, you can see exactly where shoppers drop off and fix the pages that cost you sales.
Accurate purchase values in Google Ads and Meta let you use value-based bidding with confidence and scale the campaigns that bring real profit.
My Process
How I Work
A simple and transparent process to build a reliable tracking system.
Audit
Understand your current setup and issues.
Plan
Define what should be tracked and how.
Implement
Set up tracking with a proper structure.
Test
Verify every event and conversion.
Handover
Clear documentation and ongoing support.
Audit
Get a Free E-commerce Tracking Audit Today
Is your current tracking setup costing you money? Send your details and I will review your setup, find the gaps and send clear recommendations.
FREE audit available.
Don't miss out!
- A full review of your current setup
- A clear list of issues and fixes
- Recommendations for your ad platforms
- No obligation, no sales pressure
Claim your audit (it's free)
FAQ
Frequently Asked Questions
1. Why does GA4 revenue not match my store?
Common causes are missing purchases, duplicate purchases on page reloads, missing currency and payment gateway redirects. I find and fix each one.
2. Can you track Shopify checkout?
Yes. I use Shopify customer events and, when needed, server-side tracking for complete checkout data.
3. Do you track refunds?
Yes. Refunds can be sent to GA4 so your revenue reports stay accurate.
4. Which platforms get the data?
Usually GA4, Google Ads and Meta. TikTok, Pinterest and others can be added from the same dataLayer.
5. Do I need a developer?
For Shopify and WooCommerce usually not. For custom stores I write a dataLayer specification for your developer.
6. How do you test it?
I place test orders, check every event in GTM preview and GA4 DebugView, and compare results with your real orders.
Let's Work Together
Something Isn't Tracking? Let's Find Out Why.
Tell me what you are tracking right now and what is not working. I will take a look and suggest the best way forward.
- No obligation
- Quick response
- Clear recommendations