Service
Google Ads Conversion Tracking Service
Free audit firstClean, documented setupEvery event testedOngoing support
I set up Google Ads conversion tracking that records every lead, call and sale correctly, so Smart Bidding optimizes for real results instead of guesses.
Overview
What Is Google Ads Conversion Tracking?
Conversion tracking tells Google Ads which clicks turned into something valuable, like a form submission, a phone call or a purchase. Without it, your campaigns spend money blind and Smart Bidding has nothing to learn from.
I build conversion actions that fire once, at the right moment, with the right value, and I connect them with enhanced conversions and offline imports so Google can see results that cookies alone would miss.
Options
Which Conversion Setup Fits Your Business?
Every account is different. I choose the setup that matches your website, your sales process and your data.
Google Tag Manager
The most flexible option. Conversion tags fire from clean dataLayer events and share triggers with GA4 and Meta.
Google Tag (gtag.js)
A lightweight setup for simple sites, with conversion events sent directly from your code.
GA4 Key Event Import
Useful as a secondary signal. I help you decide when to import GA4 key events and when to use native tags.
Enhanced Conversions
Hashed first-party data such as email improves matching and recovers conversions that cookies miss.
Offline Conversion Import
Send qualified leads and closed sales from your CRM back to Google Ads using the click ID.
Call Tracking
Track calls from ads, calls from your website and taps on phone numbers as separate conversions.
Why It Matters
Why Accurate Conversion Tracking Matters for Google Ads
Google Ads bidding is only as smart as the data you feed it. When conversions are missing, duplicated or counted with the wrong value, the algorithm optimizes toward the wrong clicks and your cost per acquisition goes up.
Accurate tracking gives you a true cost per lead, a real return on ad spend and campaigns that learn faster. It is the foundation for every other optimization you make in the account.
What We Track
What Can We Track in Google Ads?
I set up every conversion that matters for your business and mark the right ones as primary for bidding.
Lead Forms
Form submissions tracked on success, not on button clicks, so every lead is real.
Phone Calls
Calls from ads and from your website, with a minimum call length if you need one.
Purchases
Orders with transaction ID and revenue value for accurate ROAS.
Bookings
Appointments from Calendly and other booking tools.
Sign-ups
Account registrations, trials and newsletter subscriptions.
Chat Starts
Live chat and WhatsApp conversations started from your site.
Qualified Leads
Leads marked as qualified in your CRM, imported back to Google Ads.
Conversion Values
Real or estimated values so you can bid for value, not just volume.
Results
How Better Tracking Improves Your Campaign Performance
With clean conversion data, Smart Bidding strategies like Maximize Conversions and Target ROAS can find the users most likely to convert. You stop paying for clicks that never turn into customers.
You also get reports you can trust. When the numbers in Google Ads match what your sales team sees, budget decisions become simple and scaling becomes safer.
My Process
How I Work
A simple and transparent process to build a reliable tracking system.
Audit
Understand your current setup and issues.
Plan
Define what should be tracked and how.
Implement
Set up tracking with a proper structure.
Test
Verify every event and conversion.
Handover
Clear documentation and ongoing support.
Audit
Get a Free Google Ads Conversion Tracking Audit Today
Is your current tracking setup costing you money? Send your details and I will review your setup, find the gaps and send clear recommendations.
FREE audit available.
Don't miss out!
- A full review of your current setup
- A clear list of issues and fixes
- Recommendations for your ad platforms
- No obligation, no sales pressure
Claim your audit (it's free)
FAQ
Frequently Asked Questions
1. Why is Google Ads not recording my conversions?
The most common causes are a tag that never fires, the wrong trigger in GTM, a missing Conversion Linker, consent settings that block the tag, or a conversion action set to Secondary. I check all of these in the audit.
2. Should I use GA4 imports or the Google Ads tag?
For bidding, the native Google Ads tag with enhanced conversions is usually more reliable. GA4 imports are useful as secondary conversions or for reporting.
3. What are enhanced conversions?
Enhanced conversions send hashed first-party data, like an email address, with the conversion. Google uses it to match conversions that cookies alone would miss.
4. Can you track phone calls?
Yes. Calls from call assets, calls to a Google forwarding number on your site and taps on phone numbers can all be tracked as separate conversions.
5. How long does the setup take?
Most setups are done within a few days, depending on how many conversions and platforms are involved. Testing is included before anything goes live.
6. Will this change my bidding?
Adding accurate conversions can shift what Smart Bidding optimizes for. I review which actions are primary so bidding focuses on the results you actually want.
Let's Work Together
Something Isn't Tracking? Let's Find Out Why.
Tell me what you are tracking right now and what is not working. I will take a look and suggest the best way forward.
- No obligation
- Quick response
- Clear recommendations