Service
Meta Pixel and Conversion API Service
Free audit firstClean, documented setupEvery event testedOngoing support
I set up the Meta Pixel and Conversions API together, with proper deduplication and strong Event Match Quality, so Meta sees more of your real conversions.
Overview
What Is the Meta Conversions API?
The Meta Pixel sends events from the visitor’s browser. The Conversions API sends the same events from a server. Running both together means Meta still receives your conversions when the browser blocks the Pixel.
The key is doing it correctly. Events must be deduplicated with matching event IDs and enriched with hashed customer information so Meta can match them to real people.
Options
How I Set Up the Conversions API
I choose the method that fits your platform, your budget and how much control you need.
Pixel + CAPI via Server GTM
The most flexible setup, shared with your GA4 and Google Ads tracking.
Shopify
Native integration or server GTM for more control over events and data.
WooCommerce
Plugin or server-side setup with purchase values and customer data.
Direct API
A custom integration for apps, CRMs and custom platforms.
Event Deduplication
Matching event names and IDs so conversions are counted once.
Event Match Quality
More customer parameters, hashed correctly, for better matching.
Why It Matters
Why the Conversions API Matters for Meta Ads
Browser restrictions and ad blockers stop part of your Pixel events from reaching Meta. Missing events mean weaker optimization, smaller audiences and reported results that do not match your real sales.
With the Conversions API in place, Meta receives a more complete picture of your conversions, which helps its delivery system find the people most likely to buy.
What We Track
What Can We Track with Pixel and CAPI?
Standard and custom events, sent from browser and server, deduplicated correctly.
Purchases
Order value, currency and content IDs for catalog ads.
Leads
Form submissions and lead actions from your website.
Add to Cart
Products added to cart with value and item data.
Initiate Checkout
Checkout starts to measure your funnel.
View Content
Product and key page views for retargeting.
Registrations
Account sign-ups and complete registration events.
Bookings
Appointments and schedule events.
Custom Events
Any important action specific to your business.
Results
How CAPI Improves Your Meta Ads Performance
When Meta receives more of your real conversions with better customer information, its algorithm has stronger signals to optimize delivery and build lookalike audiences.
Proper deduplication also keeps your reporting honest, so the ROAS you see in Ads Manager is closer to what your business actually earns.
My Process
How I Work
A simple and transparent process to build a reliable tracking system.
Audit
Understand your current setup and issues.
Plan
Define what should be tracked and how.
Implement
Set up tracking with a proper structure.
Test
Verify every event and conversion.
Handover
Clear documentation and ongoing support.
Audit
Get a Free Meta Pixel and Conversion API Audit Today
Is your current tracking setup costing you money? Send your details and I will review your setup, find the gaps and send clear recommendations.
FREE audit available.
Don't miss out!
- A full review of your current setup
- A clear list of issues and fixes
- Recommendations for your ad platforms
- No obligation, no sales pressure
Claim your audit (it's free)
FAQ
Frequently Asked Questions
1. Do I still need the Pixel?
Yes. Meta recommends running the Pixel and the Conversions API together, with deduplication.
2. What is Event Match Quality?
It is Meta's score for how well your server events can be matched to Meta users. More customer parameters, sent correctly, improve it.
3. Why are my conversions doubled?
Usually because browser and server events are not deduplicated. Both need the same event name and event ID.
4. Does CAPI work on Shopify?
Yes. Shopify has a native integration, and server GTM is an option when you need more control.
5. Is customer data safe?
Customer information such as email and phone is hashed before it is sent, as Meta requires.
6. How do I know it is working?
I verify events in Meta Events Manager, check deduplication and review Event Match Quality with you.
Let's Work Together
Something Isn't Tracking? Let's Find Out Why.
Tell me what you are tracking right now and what is not working. I will take a look and suggest the best way forward.
- No obligation
- Quick response
- Clear recommendations